Digital Marketing Analyst
Key Responsibilities
- Effective Communication: Utilize excellent verbal and written communication skills to collaborate with internal teams and engage with our audience across various platforms.
- Business Analytics: Leverage your MBA in Business Analytics to analyze market trends, customer behavior, and campaign performance to inform business decisions and optimize marketing efforts.
- Digital Marketing Strategy: Implement a strong digital marketing approach, including email marketing, Continuously monitor and improve the online presence.
- Social Media Management: Manage and create engaging content for social media platforms such as LinkedIn, Instagram, Facebook, and Twitter. Ensure the consistency of brand voice across all channels.
- Creative Content Creation: Design eye-catching, creative posts and graphics for social media, ensuring they align with our marketing goals and resonate with our audience.
- Content Scheduling and Analytics: Plan, schedule, and execute posts across platforms while tracking performance, analyzing engagement metrics, and making data-driven decisions to improve results.
- Integrate AI models and LLM such as those from Microsoft Azure, OpenAI, Google Cloud, and AWS into scalable and robust applications.
- Multi-tasking: Efficiently handle multiple marketing initiatives and tasks, balancing creativity with analytical insights to execute campaigns effectively and on time.
Desired Experience and Skills
- Education: MBA , BBA, BE, Btech or a related field.
- Experience: Freshers with relevant knowledge in digital marketing are welcome, though prior internships or work experience in digital marketing and social media management is a plus.
- Excellent verbal and written communication skills.
- Strong understanding of digital marketing strategies.
- Creativity and the ability to design engaging social media content.
- Ability to multitask and work in a fast-paced environment.
- Proficiency in social media platforms (LinkedIn, Instagram, Facebook, etc.) and content scheduling tools.